Why We Only Use the Comfort Colors 1717
Every brand has a blank they build on. Ours is the 1717 — and the choice was not random.
Journal
Category: Journal
Garment-Dyed vs. Piece-Dyed: What Your Tag Is Actually Telling You
The difference between garment-dyed and piece-dyed is the difference between a piece that gets better with age and one that just gets older.
Why We Do Limited Drops — And Why We Will Never Stop
Limited drops are not a marketing tactic. They are a direct consequence of how we think about design and production.